Sentient Decision Science Blog Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait

Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement's performance. The post Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait appeared first on Sentient Decision Science.