It is a well-known fact that it costs six to seven times more to get a new customer than to retain an existing one. Customer service plays a pivotal role in customer retention, and it depends completely on customer communication because, ultimately communication is what differentiates between a poor, mediocre and great customer service. But how far has customer communication travelled? We still find desktops and telephones cluttered at a customer representative's desk. So when a customer's call comes in, the agent fidgets between the desktop and the telephone before attending the call. It is then followed by the popping up of all the available menu options on the agent's... View Article