SessionM Blog Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy because of Covid, and over half of consumers said loyalty programs have […] The post Putting Loyalty to the Test appeared first on SessionM.