Advocacy professionals working for corporations, trade associations or nonprofits rarely hear what their colleagues are doing to effectively engage an audience and move them to action. That's why we created Benchmarking the Ballot Box. It's a report conducted by SevenTwenty Strategies and the Public Affairs Council, which surveyed dozens of advocacy professionals about the tactics they used in this year's election, how these tactics performed and where they plan to invest time, money and resources in the future.
