As featured in Shepard's Inspiration Playbook-your ultimate guide to experiential design and activation-we're diving into why content strategy should be an integral part of your event planning process. Imagine this: your event floor is buzzing with insightful conversations, thought-provoking presentations, and authentic moments of connection. You've brought together industry leaders, [...]The post Capitalize on Content: Extending Your Event's Impact appeared first on Shepard.