Sherlock Communications Blog Crowd or audience? What football can teach us about content marketing

We all know that football is the most popular and democratic sport there is - perhaps the main common thread connecting thousands of cultures around the world. Modern football is a phenomenon, and one of the sport's most significant turning points lies in the new model of relationships between clubs and their fans. In recent...The post Crowd or audience? What football can teach us about content marketing appeared first on Sherlock Communications.