SHIFT Blog Psst, Marketers! Video Production Doesn’t Have to Be Expensive

Make ‘em laugh. Make ‘em think. Make ‘em proud. Which ever way they craft their appeals, content marketers are honing their focus on measuring what works and going all-in on offbeat strategies as they build community for brands via social video. At a recent Digiday content marketing conference, in-house and external content producers discussed these trends in their attempts to draw viewers to their clients’ brands via video and convert them into customers or ensure they become repeat customers.