ShippingTree Blog 5 Ways to Make Peak Season Returns a Breeze

Peak season is over! It’s time to breathe, right? Well, not exactly. While the busiest time of the year for ecommerce brands has come to a close, a new peak has arrived–the return peak. It only makes sense…with a spike in holiday gifts, products are bound to be returned (or exchanged).  The return peak (also known as Returnuary) occurs throughout January, just after the traditional holiday retail season. By the time peak season returns are in full swing, it’s enough to drive retailers a little cuckoo. But with the right strategy, it could be the season you look forward to most.  Returns Happen   Holiday shopping behaviors have shifted in recent years, with more people choosing to buy early taking advantage of brand discounts and retail or reseller promotions. Think Black Friday, Cyber Monday, Amazon Prime Days, and more. This early shopping, paired with advanced inventory and demand forecasting tools, means meeting consumer demand is easier than ever.   But no matter how well a brand prepares for peak demand, returned product is inevitable. Luckily, when returns occur, it doesn’t have to be a negative experience. A positive returns experience can boost customer loyalty and retention.   Product Purchases Can Be Temporary Transactions   […] The post 5 Ways to Make Peak Season Returns a Breeze   appeared first on ShippingTree.