ShippingTree Blog Do I need to offer fast shipping options to all of my customers?

When an online order can be placed in just a few clicks, it’s easy for customers to forget what needs to happen behind the scenes to get their package delivered. Services like overnight shipping and same-day delivery are not only expensive – they’re also very demanding operationally for ecommerce brands. When it feels like all online shoppers are expecting you to compete with the likes of Amazon, the pressure to offer fast shipping can feel immense. But is fast shipping really necessary in ecommerce fulfillment? And how do you know whether it’s the right investment for your business? We’re going to answer those questions and more in this blog! Do ecommerce customers really want fast shipping? We often hear that ‘ASAP’ is the only shipping service worth offering in ecommerce. But is this backed up by evidence? Let’s take a look. According to shipping services provider Popout Inc., fewer online shoppers want same-day or next-day delivery compared with 2023, at 10% compared with 18%. Similarly, DigitalCommerce360 found that next-day shipping and same-day delivery was preferred at just 23% and 17% respectively, compared to 82% that wanted free shipping. It’s clear that for many customers, shipping cost is a much bigger […] The post Do I need to offer fast shipping options to all of my customers? appeared first on ShippingTree.