ShippingTree Blog What is omnichannel fulfillment?

Omnichannel fulfillment might sound like a buzzword, but it’s becoming increasingly essential for ecommerce to improve customer satisfaction and meet the demands of the modern retail industry. In an omnichannel world, successful order fulfillment is no longer just delivering an order on time to the right place; it’s ensuring seamless fulfillment within the channel of the customer’s choosing. In a successful omnichannel fulfillment model, online and offline selling channels are completely integrated to form a unified source of inventory and order management. Whenever an order is placed – whether that’s via a brick and mortar store, an ecommerce platform, or a third-party marketplace – it gets fulfilled using whichever location ensures the fastest delivery timeframe to the end customer. Let’s dive into the world of omnichannel fulfillment, and how ecommerce brands can understand and outsource omnichannel fulfillment to improve supply chain management and customer satisfaction in one fell swoop. Omnichannel fulfillment defined  To explain the definition of omnichannel fulfillment, we need to start with what an omnichannel fulfillment strategy is NOT: Using multiple selling channels to sell to customers. Although there’s a big overlap between omnichannel fulfillment and multichannel fulfillment, omnichannel fulfillment goes a step further; it breaks down the […] The post What is omnichannel fulfillment? appeared first on ShippingTree.