Shopmium: Nielsen And Shopmium Agree Partnership To 'Disrupt Retail Data' In Europe

FMCG cash-back app Shopmium has agreed a tie-up with leading audience measurement firm Nielsen in a bid to improve data-driven marketing in the FMCG sector, post-cookies. Shopmium's data combined with the Nielsen Marketing Cloud's consumer data is expected to enable (more...) The post Nielsen And Shopmium Agree Partnership To 'Disrupt Retail Data' In Europe appeared first on KamCity.