Why are so many carts abandoned? According to eCommerce research firm, the Baymard Institute, approximately 69% of carts are abandoned. Baymard Institute’s eCommerce Checkout Usability Study helps showcase why so many shopping carts are abandoned online. Even IBM (69%), AbandonAid (75%) and Listrak (79%) have published high percentages of shopping cart abandonment throughout the year. According to separate studies conducted by […]
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