Shuttlerock Blog 8 Examples of Brands Using UGC to Power Their Creative

When it comes to short-form video placements such as TikTok, Reels, and Shorts, the marketing maxim,"stand out from the crowd", doesn't quite hold up. Instead, branded content - both paid and organic - needs to blend in with its surroundings. This means ditching highly polished videos and replacing them with raw, authentic content that speaks the platform's language.