Sideshow: Digital agency group Sideshow acquires creative agency Thinking Juice

Sideshow Group, an independent digital agency group, welcomes integrated agency Thinking Juice, who joined the team this month.This will be the fourth agency in the line-up, and will bring deeper resources, greater in-house capabilities and wider sector experience to the newly expanded group."I've long been a fan of Thinking Juice," said Tony Hill, director of Sideshow. "They care passionately about the quality of their work, and have drive and ambition. Their mission to 'do great work' is evident in all they do, and we share a commitment to deliver a best in class service for our clients."This acquisition raises our game significantly and further strengthens our position as the UK's no.1 independent alternative to the large corporate marketing groups and consultancies. Most of all, I'm really excited to be working with such a great group of people."The addition will create an independent group of 170 staff with an annual turnover of £15m, with group clients including BT, HSBC, Barbour, Del Monte and Wyke Farms.Andy Thomson, managing director of Thinking Juice, said: "We're delighted to be part of the Sideshow Group and what is set to be a very bright future for the agency, its staff and the group as a whole. Great work will continue to be at the heart of everything Thinking Juice does, but we now have the support of an array of industry-leading experts in various specialisms we can call upon as required. We're very much looking forward to working closely with our new group colleagues and can't wait to get started!"Thinking Juice is the latest agency to join the Sideshow group in recent years, following on from Strawberrysoup, a digital and performance agency, and Vertical Leap, a leading search, insight and marketing technology specialist, who joined the group in August 2016.