Sideshow: Sideshow Group signals ambitious growth plans as it acquires Conversion.com

Independent marketing services group Sideshow has today acquired conversion rate optimisation specialist, Conversion.com, founded by CEO Stephen Pavlovich. Sideshow is a digital communications group that has been quietly building scale in recent years through strong organic growth and by acquiring progressive and innovative marketing businesses without needing external investment. It entered the Sunday Times Tech Track 100 in September 2019.