Siegel+Gale Blog Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand's audience and then mitigate against reputational riskThe post Connect and protect: how to create effective masterbrand strategies appeared first on Siegel+Gale.
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Siegal + Gale operates as a brand strategy, design and experience company offering naming, research, specification and communication services.
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