Siegel+Gale Blog The 10 pitfalls of naming
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.The post The 10 pitfalls of naming appeared first on Siegel+Gale.
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Siegal + Gale operates as a brand strategy, design and experience company offering naming, research, specification and communication services.
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