Siegel+Gale Blog The secret to simplicity

The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost. The post The secret to simplicity appeared first on Siegel+Gale.