Siegel+Gale Blog The United States Steel drama: How branding can forge a unified future

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes-financial and professional-are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can't stir the soul?The post The United States Steel drama: How branding can forge a unified future appeared first on Siegel+Gale.