Sighten Blog 4 ways to cultivate strong relationships with your solar leads

In the previous post in our solar sales series, we discussed how to use the techniques of storytelling and social proof to improve your solar pitch. By leveraging the way your customers relate to other people - and by using your solar proposal to layer in case studies and different examples of social proof - you can help prospects make buying decisions with confidence.In this post, we'll keep the tips coming but with a focus on how to cultivate strong customer relationships. Specifically, we'll discuss four ways to create stronger connections with your solar leads, especially how you can build likability and trust.