Sighten Blog Compelling solar sales pitches: storytelling and social proof

In part one of our series on boosting your solar sales using the science of decision-making, we looked at two key concepts: single option aversion and the decoy effect.Together, these two principles can help you close more deals by presenting options designed to facilitate confident buying decisions.This time around, we're going to discuss storytelling and social proof--two more science-backed concepts that can have a meaningful impact on your close rate. We'll dig into what makes these techniques so effective and how you can leverage storytelling and social proof as part of a repeatable sales pitch.