Signal Blog How to Activate First-Party Segments on Social and Search

Every marketer knows that first-party data opens the opportunity to create highly personalized paid advertising campaigns that can target known customers. These lower funnel campaigns can be your most effective revenue drivers, but how can you use your first-party data to feed your top-funnel initiatives like awareness and acquisition? The good news is that today ...The post How to Activate First-Party Segments on Social and Search appeared first on Signal.