You can have the best dental, vision or healthcare practice in the world, but if patients can't find you online, then they can't make an appointment to see you.So how can you ensure you're coming up in local search results?The answer relies on technology.Search engines use algorithms to process billions of pieces of information every day. They share the results that have the highest authority.What does that mean?It means that if your practice's business information - such as hours of operation, address, and phone number - are consistent across dozens of search engine results, then your company's information will be shown more frequently. But if the information doesn't match, or if part of it is missing, then the search engines devalue it and may show a competitor's information instead. Search engines want to deliver accurate, relevant and reliable results. Curious about your online presence? Click here to get a free report.How You Can Improve Your Rank in Local SearchFortunately, there are services like Simplifeye Listings that allow you to control the information about your business across more than 65 digital services including Google, Amazon Alexa, Apple, Apple Maps, Bing, Facebook, Yelp, Yahoo!, MapQuest, AroundMe, and more.By ensuring the local listings are consistent across dozens of platforms, you improve your online authority score and search engines will reward you by improving your rank in local search results.The process is simple. You identify how the business name, street address, and phone number should appear, and the local listings software makes the updates. If you select a service that will upload the information for you, then there's no manual effort on the part of you or your team. It also improves your rank to claim your business listings, locking them in so competitors can not alter your practice's information. Simplifeye Listings includes this service. Make It Easy for Patients to Find YouThink about how you search online or via voice command. You might search for "dentist near me that accepts Delta Dental" or "dentist near me who does Invisalign." When you include information in your local listings such as the insurance carriers you accept, the services you offer, and your hours of operation, then the search engine algorithms are more likely to match your practice to the search query.That's how local search makes it easy for patients to find you online. It provides answers to questions that patients pose, and increases your ranking online. Easily Update Hours, Providers, and More InformationOne of the biggest benefits of having a local listings service is that it's easy to make updates. You can update your hours, including temporary changes such as holiday hours or bad weather delays, quickly and easily.It's also a piece of cake to update providers, insurance carriers, services, promotional offers, types of payment accepted, and any other information that patients may need to know.Outperform the Competition by Offering More Information to Attract New PatientsYour local listings appear on maps, apps, voice assistants like Alexa, search engines like Google, Yahoo!, and Bing, GPS systems, and social media networks - all at the same time. Wherever potential patients may find you, offer a great experience. In addition to making sure your company's name, address, phone number, hours of operation and other data is consistent and accurate, your listings service can enhance your online profiles with your logo, pictures of your practice, videos, directions, and promotional offers. It's an easy way to stand out from your competitors and give potential patients one more reason to choose you. 71% of patients consult a search engine before making a healthcare decision.Source: Yext Easily Update Hours, Providers, and More InformationOne of the biggest benefits of having a local listings service is that it's easy to make updates. You can update your hours, including temporary changes such as holiday hours or bad weather delays, quickly and easily.It's also a piece of cake to update providers, insurance carriers, services, promotional offers, types of payment accepted, and any other information that patients may need to know.Outperform the Competition by Offering More Information to Attract New PatientsYour local listings appear on maps, apps, voice assistants like Alexa, search engines like Google, Yahoo!, and Bing, GPS systems, and social media networks - all at the same time. Wherever potential patients may find you, offer a great experience. In addition to making sure your company's name, address, phone number, hours of operation and other data is consistent and accurate, your listings service can enhance your online profiles with your logo, pictures of your practice, videos, directions, and promotional offers. It's an easy way to stand out from your competitors and give potential patients one more reason to choose you. Business listings with enhanced content receive 416% more views than those without.Source: YextMake sure you're found with Simplifeye Listings
Simplifeye is a New York-based healthtech platform that offers solutions such as patient lifecycle management, payment processing, and scheduling for dental practices.