Without the right packaging, delivering fresh cut fruit to the growing market of healthy snackers can be tricky business. A failed container can turn beautiful, bite-sized oranges, mango, melon, strawberries, grapes, pineapple and papayas into a mess in the lap of an upset customer, and wreak havoc in the distribution chain or on the production line. It's a situation Simply Fresh Fruit (simplyfreshfruit.com) knew all too well.