SiriusDecisions Blog Looking Ahead: What Channel Marketing Leaders Must Prepare For In 2021
Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.
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SiriusDecisions is an advisory firm that provides comparative analysis, metrics and tools to modulate sales and marketing operations.
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