As the saying goes, "you never get a second chance to make a first impression."For a health plan welcoming a new member, this is exactly the case. A friendly and personalized outreach to a new member is an important touch point, not only to benefit the member, but also to benefit the health plan. As millions of people will have access to insurance for the first time, you'll want to ensure they understand their new benefits and guide them on how best to utilize healthcare. This means reaching out to members using personalized welcome calls. Below are four ways that you can make these new member welcome calls a central part of your population health and engagement strategy.