SIS Blog The Niche Market as the Future of Independent Insurance Agency Marketing

Your insurance agency marketing goal is to stand out among the noise. Identifying and investing in serving a niche market is one of the most efficient and effective ways to achieve this challenging goal.When you serve a niche market, you have less competition, making it easier to gain new customers in a specific arena. Your agency is set apart as providing "X" type of insurance, making you distinctive. PIA National's 2022 Independent Agent Survey found that respondents devoted more than 20% of their book of business to a niche market. You, too, can capitalize on this valuable strategy.The post The Niche Market as the Future of Independent Insurance Agency Marketing appeared first on Insurance Agency Management System by Strategic Insurance Software.