SiteSpect Blog How To Use Behavioral Segmentation in Streaming Media A/B Tests

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users-and they're currently managing those priorities while facing intense competition from the rest of the industry. With countless streaming options available, standing out requires fully optimized user experiences. For those already running an experimentation program, behavioral segmentation is a...The post How To Use Behavioral Segmentation in Streaming Media A/B Tests appeared first on SiteSpect.