Six: Six Hospitality Leaders on the Role of Soft Brands Today and In the Future

Six hospitality leaders answer questions on the role of soft brands in today's lodging industry and what to expect in the future. What is the role of 
social media in the 
soft brand segment? "Our key social audience includes independent travelers in search of original and local experiences. By sharing user-generated content at our hotels through our own social channels, we can evangelize our core brand message and personality through their experiences in an ...The post Six Hospitality Leaders on the Role of Soft Brands Today and In the Future appeared first on LODGING.