Source: Beverage Industry

Skinnygirl Cocktails: Skinnygirl Cocktails adds variety with Pinot Noir, new ready-to-serve cocktails

In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.

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Est. Annual Revenue
$5.0-25M
Est. Employees
100-250
Bethenny Frankel's photo - Founder & CEO of Skinnygirl Cocktails

Founder & CEO

Bethenny Frankel

CEO Approval Rating

90/100

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