Skura Blog 3 Reasons Why Sales Shouldn't be Creating Digital Sales Content

The marketing department is often the primary creator of digital content used for customer facing interactions such as lead generation and sales presentations. Unfortunately a lot of content created by the marketing team doesn't actually get used. Instead what we're seeing are sales reps going out and creating their own content for their specific selling needs and challenges. Today's article explores digital content creation by sales reps, and why they perhaps shouldn't be creating their own content.