Skura Blog 5 Reasons to Use Account Based Marketing for your Digital Sales Content

Account based marketing looks poised to take 2016 by storm. A huge resurgence across 2015 shows no signs of stopping, and many are racing to adopt the right tactics across their ABM endeavors.Knowing when and how to use account based marketing effectively across the sales process means understanding why it works, and how it differs from other digital sales content strategies.Today's article explores the need-to-know reasons why account based marketing is worth using across the sales process.