Skura Blog A Case for Digital Content Created by Sales Reps

It's no secret that sales teams avoid much of the digital content that marketing teams are putting out. There are many reasons for this, but the bigger challenge is that sales reps are spending time creating content instead of focusing on selling, and time spent selling has been declining since 1998. However, the content that sales teams do create is used more, liked more, and better meets the needs of sales reps in the field. Today's article will make a positive case for when sales reps should in fact be creating content, and how to make sure that content creation is done right for maximum impact across the sales process.