Skura Blog Understanding the Recent Spike of Account Based Marketing in the Sales Process

Account based marketing has seemingly sprung into popularity over the course of 2015, and stats, articles, and discussions about the strategy can be found daily across social media.Interestingly however, account based marketing isn't a new phenomenon, nor are many of the strategies that make up effective account-based communications.Today's article explores the growing popularity of account based marketing, and why interest in the strategy spiked across 2015.