Skura Blog What do Sales Reps want from Digital Content Sales Material

Digital content marketing often includes the creation of digital content sales material such as case studies, ROI outlines, product spec sheets, financial charts, compliance paperwork. 3D schematics, and etc. which may support a variety of sales interactions throughout a buyer's decision journey.Unfortunately these investments tend to miss the mark on usefulness for sales reps and managers, and often add friction to the sales process.Today we answer the quesion of what sales reps need for strong adoption of digital content sales material.