Source: The Drum

Skype: Skype's quiet death is a loud warning for marketers

Skype's death notice landed quietly a couple of weeks ago - but its lessons are still echoing, and they're aimed squarely at the marketing community. Gordon Young explores.Microsoft confirmed it will shut down Skype this May, slipping the news into an update with all the fanfare of a software patch. A flat note: "Starting in May, Skype will no longer be available. Continue your calls and chats in Teams."No grand farewell. No tribute to one of the most culturally significant tech brands of the internet era.Read more here

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