Sleeman: Sleeman Breweries Launches Rebrand

Following its 30th anniversary, Sleeman Breweries, Canada's third-largest brewer, formally launched a new positioning and brand campaign today featuring new packaging design, a :30 commercial spot, digital and social content, as well as a website re-design and the tagline, "Here's to Craftier Thinking". The brand refresh comes from The&Partnership, and will roll out through the summer.