Smadex: Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more advanced campaigns, thanks to a more streamlined campaign management experience, while both managed and self-served clients will have more options to analyse campaign data with its multi-dimensional reporting tool. Smadex Hub is now available to more than 300 advertisers in [...]The post Mobile-First DSP Smadex Launches Platform Update appeared first on ExchangeWire.com.