Smadex Blog Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding from publishers of the benefits to them. With scale, it enabled DSPs to start trading programmatically using Ads.txt only buys. The Ads.txt specification [...]The post Brand safety and ad fraud improvements using Ads.txt appeared first on Smadex.