SnapApp Blog How to Uncover Buying Intent at Every Stage in the Buyer Journey

Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions. Changes in B2B buying behavior mean that having a lot of data isn’t enough—marketers need to rethink how they deliver leads that convert by focusing on the […] The post How to Uncover Buying Intent at Every Stage in the Buyer Journey appeared first on SnapApp.