SnapApp Blog Moving Beyond the MQL: 3 Ways to Improve Marketing Measurement

Only 17% of marketers identify MQL targets as their top goal within the next six months. There's a reason that marketers are increasingly shifting to sales and revenue-focused goals: the MQL model is a flawed approach to connecting with today's buyers and driving ROI on marketing efforts. In an MQL model, marketers are incentivized to [...]The post Moving Beyond the MQL: 3 Ways to Improve Marketing Measurement appeared first on SnapApp.