Snow Companies Blog Patient Engagement: Navigating Commercial and Compliance Objectives

By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic "iceberg" field: There's way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrastructure are critical components of patient engagement, they don't always realize how research [...]The post Patient Engagement: Navigating Commercial and Compliance Objectives appeared first on In the Snow.