Source: BakeryAndSnacks

Snyder's-Lance: Snyder's Lance ad campaign touches nostalgia, whimsy and transparency

Campell Snacks is flexing its muscles with fresh advertising for key brands â Cape Cod, Kettle Chips, Snyderâs of Hanover and Goldfish â a year after acquiring Snyderâs Lance for an estimated $1.6bn.

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