SocketLabs Blog Better Late Than Never: Optimizing Email Infrastructure for Success

Don't let email errors cost you customers. SocketLabs takes a proactive approach to email deliverability with our DelOps (Deliverability Operations) philosophy. Inspired by the principle "Delay is preferable to error," we prioritize successful email delivery over immediate failure. This was evident in our response to the AT&T DNS incident, where our system intelligently handled transient and permanent SMTP errors to ensure high delivery rates. Learn how SocketLabs' email infrastructure and DelOps strategy can improve your email marketing results.