SOCXO Blog What is Employee Marketing?

Introduction Marketing is commonly associated with external activities targeting customers and clients. The more technical term for this type of marketing is “External marketing.” With that said, businesses today have recognized the importance of keeping their workforce engaged in producing higher business impact, resulting in a strategy called “Employee marketing.” Just as external marketing addresses a business’s customers, employee marketing is internalized and addresses the company’s employees. It helps communicate better brand ethos, vision, mission, and values and helps create a unified brand culture. Employees find themselves more engaged and active as they work for the organization. According to a survey by Gallup, engaged employees can help boost company sales by 18%. Employee marketing addresses the employees of a firm directly, helping increase engagement. The business impact of employee marketing is unarguably tangible. Let’s learn everything there is to know about employee marketing through this blog. Table of Contents What is Employee Marketing? Key Business Advantages of Employee Marketing How to Build an Employee Marketing Team? Why You Need to Prioritize Employee Marketing Hands-On Employee Marketing Strategies That Work What is a Lead Generation Strategy, and How is it Important? Challenges with Employee Marketing What Mistakes Should You Avoid While... The post What is Employee Marketing? appeared first on Latest Insights and Trends in Employee Advocacy | Socxo Blog.