If you are a small business owner who is looking to drive more traffic to your website; this blog post is for you. Because 90% of all internet searches are done on Google, any work done to increase search engine results needs to meet Google’s standards. As you may know, Google released a new Page Experience algorithm earlier this year with Core Web Vitals (CWVs) aimed at improving the mobile experience. Ever since, digital marketing agencies have been monitoring and adapting their SEO work to these metrics. Now we know that a Core Web Vitals update will be applied to desktop search results in February, 2022.