Someecards: How Someecards Turns Off-Kilter E-Cards Into Branded Content

AdExchanger |How do you crush it with organic views and shares in a sea of paid content? Raw humor and parody seem to be doing the trick for Someecards, the e-card site founded by former MRM and Avenue A/Razorfish creative VPs in 2007. As the self-described antithesis of the Hallmark greeting card, Someecards started out creating... Continue reading »The post How Someecards Turns Off-Kilter E-Cards Into Branded Content appeared first on AdExchanger.