Sorenson Media: Nielsen Buys Sorenson, Accelerates Addressable Ad Business

Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV ad platform will be combined with Nielsen's Automatic Content Recognition technology, acquired through Gracenote. With the expectation of continued growth in smart TVs, Nielsen says "the industry needs an end-to-end, AI-optimized platform that enables ad delivery, data-driven targeting, automation, real-time optimization, unified campaign management, and measurement."