Sorenson Media: Sorenson Files Chapter 11 Bankruptcy To Escape Sinclair Deal

TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with Sinclair Broadcasting. Sorenson provides technology so local affiliate networks owned by Sinclair or Hearst can dynamically insert targeted ads at the household level. It has a similar relationship with Samsung Ads. Sorenson's Chapter 11 filings... Continue reading »The post Sorenson Files Chapter 11 Bankruptcy To Escape Sinclair Deal appeared first on AdExchanger.