On Tuesday, Cupertino, California-based Soundhawk announced they were unveiling their Smart Listening System and taking pre-orders. The set allows the user to make the most of sounds in everyday living, letting the person choose. Think of smarter listening. CEO Michael Kisch said, "We created Soundhawk to help each of us hear more of what matters most." Vision is extremely important to how we experience our environment and hearing is too. Much of what we learn is by listening. In modern life, especially in urban environments, there is a lot of sound out there competing with what we need to hear, competing with street drills to barking dogs to traffic horns, to indoor and noisy restaurants and cafes, and we try not to miss things. Having to ask callers or neighbors to repeat or shout is tedious and uncomfortable; the company is offering a way for easier listening.